Creative identity: final exhibition

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I originally wanted to create a large, realistic setting for my bottles and merchandise to be exhibited in, but I ran over time with the design. I wanted to make sure I was happy with the design before getting it printed onto t-shirts, towels, aprons and coasters. when I was finally happy with the design, I got it printed at the copy shop and had adhesive stickers done for the glass bottles. It worked out quite cheap, £7.50 for an A2 print, and £3.30+ for the adhesive, comparing this to Words and Spaces, who were going to charge me ridiculous price.

 

creative identity: Final process

For my final design I thought I’d incorporate a mixture of traditional elements, combining my lino prints with my line drawing, and using tea stained paper to help magnify the old aesthetic I wanted to communicate. I think the final design is amazing and it works compositionally. I wanted to try make the back feel like it was apart of the whole design, so I took it back into photoshop and developed the back sticker further.

As you can see in my design I have carried over the details and imagery from the front of the sticker to the back. I used the Viking characters to create an implied frame surrounding the centred text. I really like how I have used the Viking horn helmet to frame the important info, it’s a simple buy highly effective design.

Creative identity: typography process

I wanted to try print my own typography, similar my lino print, so these lettered stamps were hanging around campus and I thought I’d give it go.

I simply mixed acrylic paint with water, to make it more “sloppy”, this was to make sure it printed evenly. I feel as though I could take these prints further buy building up in different colours, I could even use brio pen to add a hard edge.

This process worked well, and has created a more sufficient lettering than photoshop fonts, but I don’t think I’ll use them on my design as they don’t give the right aesthetic.

I want to try a lino print again, but maybe make a range of different hand rendered typefaces, that I could potentially use.

I wanted to create an old aesthetic, so I chose to soak paper in tea and coffee. This is a process I have done for years and is usually to create something that is to appear old and torn. The above image shows the samples of this process, but has elements that I would change if I decide to use it. I would change how tea stain has been produced, possibly by opening the bag and using pure tea in the water instead (unsure how this will look) just to get rid of the dark circles, and hopefully appear smoother and have softer edges.

As the paper hasn’t dried yet I haven’t made my final judgement.

I scanned in the specific prints I wanted to use and manipulate. I chose the prints that had the most qualities, areas of interest i.e where there is blank spaces of missing paint/ink to add contrast between the ink and background. I like all the different marks that are made randomly so I wanted to ensure they were on show in the design. I wanted to highlight the edges on the brown paper to act as a boarder to help add details and points of interest. I displayed the designs on brown cardboard and paper to keep the rustic style.

I explored the typeface further and found a better font that matches the design better and fits the composition and theme better, especially the typeface on the back of the beer label, even though it does not resemble a lino print style, it still matches the traditional theme of my hand rendered text. I changed the text to pick up from the colours on the front of the design to keep the trend. I also added a second colour to the text by adding a stroke this just helped to tie in the other colours.

I admire the composition on the back, it still communicate camaraderie and social aspect. I also like how the helmet at the bottom of the format frames the important information, it helps to break up the plain back ground and text.

I am happy with how my design has turned out and I feel as though it works well and communicates properly now.

Creative Identity: Hand rendered typography

Creative Identity: Alex Gold

This artist works with minimal colours. The technique is to exaggerate the lines and details. The art style works well because it adds depth and a hint of 3D form to a 2D image.

This style matches well to my design because I have been digitally working with layers, using combinations of my drawings and prints. Now that I have discovered this artist I am going to try to create my own version.

 

Creative identity: Expression and Definition

Using expression and eye charts to see the differences between each feeling and expression for the character. This will help me finalise my latest design.

A bit more complex, still very simple but has obvious changes.

simple yet still completely different to one another.

On photoshop I removed the original eyes, multiplied the image to become a repeated pattern, then printed off A3, and drawn over to add different eyes to change the expression of my viking character. This was mainly because the original set of eyes i drew did not say much about how the viking is feeling, so this way I can try communicate a feeling to the audience.

I feel as though I have successfully created my own eye chart, it shows variations of how the Viking could be feeling. I decided to research expressions that read feelings such as “amused” , “shocked” , “surprised”, “excited” and “drunk”. Obviously it is an alcoholic beverage so I could portray the Viking as being drunk, or I could use a shocked/surprised expression to complement the price of it.

Creative Identity; Who am I communicating to?

This bitter appeals to an older audience, usually men ages 40+, it is a traditional tasting bitter, tasting light and smooth with a low percentage of 3.9%. It is reasonable priced and unique to Peel Golf Club which gives it a unique selling point.

It is supposed to represent Peel Golf Club’s Viking league (the members). Congary means the land or a part of the land on the golf course which the club was founded in 1895. This bitter is only available at the club which makes it a diverse brand for any Peel pub or restaurant.

Creative Identity: Measurements

What Size Label Fits the Bottle for My Homemade Beer?

 

Creative Identity: Exhibition

Equipment:

Foam board = 1

2 White boards

Wood to make bar/setting

Spot lights

Wallpaper and paint

Props/ Functions:

Stools

Pump tower

Coasters/beer mats

Towel

T-shirt

posters

Glasses

The exhibitions I have selected Maximize their space by fitting windows and walls into two/three walls, this makes it seem like it has more space when really they have the simplest form. I want to make an adaptable exhibition, which can fit into multiple areas depending on the final exhibition space.

I want to make full use of the lighting we have by placing the exhibition near or beside a window, this will make the set look more realistic and wont need to add spots lights. The set can be adjusted to suit the lighting by making the furniture and wallpaper darker.

Peel Golf Club setting, Picking the colours from their colour scheme.

Red, white, brown, wood (light and dark), gold and cream.

 

A mixture of different coloured woods, I personally think the darker the wood the better, as this would make a darker setting, also  matching the P.G.C club house with their dark tanned wood and red carpet, and curtains.

Creative Identity: Reflective notes

As this is my first graphic design project I feel as though I have not achieved a great outcome, because of my lack of photoshop skills. I am unsure of all the settings and navigation of the program so this makes it difficult to edit and manipulate images. But I find it easier once asking lecturers in tutorials so that helps a lot.

The project I chose to create was a bit difficult to do during the Easter holidays, as I don’t have all the software at home. I felt a bit distant and distracted during the holidays meaning my work flow was interrupted and not a lot of work was getting done. I struggled with my design at points too, I feel like I let my client have too much of an input too early in the design process, making me choose designs that weren’t fully developed.

I have started to adapt my design again, adapting it to feel more like a logo, working with how the typography and image fit together to appear more together and wholesome.

I was also unaware of different terminology, I kept confusing logos with beer stickers and pump clips, which sounds idiotic now but it all blended into one. I feel like this is my own fault, from not researching thoroughly enough at the beginning of the project.

It is hard to know what typeface to use on photoshop for my design, as I get mixed feedback from peers and lecturers. I definitely need to improve on choosing the right typefaces in order to communicate to a larger audience.

I have decided to do my own typeface, which worked okay but as I used Lino I ended up cutting it slightly different to the original design which meant some letters didn’t appear the same or as good as my drawn design. I wanted to re do the design on Lino but I was running out of time and I thought I could fix any issues or adjustments on photoshop.

I am happy with my design because I feel it has potential but I think I could have easily spent another 5 weeks on it in order for me to be fully satisfied, because at the moment I could change 5 or more elements, but just stressed for time for this to happen.

I have decided I am going to extend the design process and try create an outcome that I am more happy and satisfied with because I feel like I will not achieve the original goal I set out to do, which is to make a visually pleasing, professional logo and beer sticker. Another part of the original idea was to display the final outcome in a relevant setting to reflect on the project.

As I am extending the design process of the label and logo I have decided that the final exhibition does not have to be at difficult or time consuming but can be done easily in a more simple design.