Creative identity; Refined research and development

Basic bottle shape, either transparent or generic brown shade. Bold, clear text and logo stands out from the colour of the bottle. I like the use of imagery in the bottom image, they all have a great design, some relate to the Isle of Man using words and images to communicate this. 

This design suggests to me that it is quite creative and modern, with a middle class taste. The patterns that surround the typography describe to me that each have a unique taste and something that does not taste ordinary like an ordinary drink.

This set of drinks communicates itself differently to the first set, the design is saying something else. I think the designer wanted to communicate a traditional drink, a traditional Mexican beverage. The design shows different ideas for tradition, such as the imagery/illustrations they have used, the drawing suggests their culture, the myths and legends and a Mexican identity. I feel as though these would have very different tastes, maybe sweet or sour.

All have very different styles and aesthetics

I like the Bushy’s logo and character, I feel as though this has been an iconic design for many people, tourists and residents. I want to try communicate the same using a cartoon character to be the face of the beverage.

Celtic knots & Archibald Knox are quite common for Manx designs, this is a part of our society so it makes products for distinctive. I think using Celtic patterns around the logo will help frame it and add more identity to the design.

 

Beer mug on white background. Colorful sketch of beer glass. Vintage style illustration of beer. Hand drawing of glass with light beer. Vector.

Looking at the shape of the glass and how to communicate its form. Adding highlights, mid tones and shadows to help show its form and shape. It also makes it look realistic.

Some of the images don’t work for reference, as I am redesigning a bitter, not a larger, the difference between the two is that a pint of larger has a foaming top, and a pint of bitter appears to have a flat top, making them distinctive to each other.

 

Studying how the highlights, mid tones and shadows work. Light it very hard to draw from first hand thoughts, so it is easier to observe how a glass looks in everyday life.  I like how the glass with a handle appears, it reminds me of being in Amsterdam or Finland, but the way the pint of bitter looks it  would not be the best to use this shaped glass. The middle image of the tilted pint glass is the best to reference from because it has the same angle that my drawing has and has less lighting points. I feel as though I have successfully drawn the way the glass could look, looking at all the different lighting and angles.

 

Looking at composition of the brand logos.

http://www.ohbeautifulbeer.com/

Looking at each unique design and how the composition differs, there are certain graphic principles that they follow in order to create a good design.

Find Your Focus

Direct the Eye With Leading Lines

Scale and Hierarchy

Balance Out Your Elements

Use Elements That Complement Each Other

Boost (or Reduce) Your Contrast

Repeat Elements of Your Design

Align Your Elements

Divide Your Design Into Thirds

 

 

Thinking of what kind of setting my design could be in, and as it is Viking based I could relate the setting to things that are associated with them, e.g Viking ships/boats, earthy colours/wood colours, rustic furnishings and boat equipment. I like how these pub/bars are set out as they remind me of the sea and how my brothers used to be fishermen, but I think my setting would have to relate to Vikings more, and possibly the Golf Club too.

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The IT support in the UCM warned me about downloading fonts to use in my work, as these fonts can cause copyrite problems in the future and sometimes the font is that unique and new that printers cannot read to print it so they generally change the font to another alternative, which is not what you want/need. He suggested not to use them as my design is hopefully going to distributed to the Peel Golf Club, so I would need to either hand render the font or use a Photoshop font instead.

hobgoblin poster campaign

Traditional beer stickers (google search)

Affordable stickers

All very effective in different ways, the Worthington’s bitter, John Smiths and Tetley’s use similar design elements. The colour palette shows that it is a middle class to low class drink, it has creative typography which does not seem as sophisticated as the Odin brewing company design. Odin have used very modern imagery and typefaces, but when shown as a logo it still has similar techniques and elements that the other three share, simple imagery and creative typography. These designs suggest traditional and old time classic beers and bitters.