Birthdate: August 15, 1914
Died: November 26, 1996
“Paul Rand was an eminent twentieth century American graphic designer and art director.”
“Rand developed his graphic sense through self-education largely, as he voraciously read the European magazines, discovering the works of Cassandre and László Moholy-Nagy. ”
Some of his works:
His work has minimal elements to the design, consists of line, shape and colour. He uses solid colour, and shapes.
This will help me adapt my design to appear more solid and wholesome, as opposed to my design, where it shows a more complex range of elements but is not as effective as the logos above.
Kherree 