Creative Identity; Who am I communicating to?

This bitter appeals to an older audience, usually men ages 40+, it is a traditional tasting bitter, tasting light and smooth with a low percentage of 3.9%. It is reasonable priced and unique to Peel Golf Club which gives it a unique selling point.

It is supposed to represent Peel Golf Club’s Viking league (the members). Congary means the land or a part of the land on the golf course which the club was founded in 1895. This bitter is only available at the club which makes it a diverse brand for any Peel pub or restaurant.

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